Film Production & Campaign Photography
M·A·C Cosmetics — Prom
Campaign hero video
The project
A fresh take on prom beauty for M·A·C, pairing elevated campaign photography with candid films. The Cool-Girl energy of the mostly-handycam-shot campaign introduced younger audiences to the brand’s bookable in-store makeup services.
Featuring three models in two looks each, the stills and videos were created for use across global digital banners, email, in-store LEDs, appointment booking, e-commerce, and paid and owned social.
Our role
Creative Direction / Photography Production / Film Production / Post-production Coordination
Select Stills
Campaign Films
From set to screen.
A look behind the campaign—from shaping the light and directing talent to shooting the photographs and four films.
Then, watching the work come to life across M·A·C’s digital platforms.
Credits
Client: @maccosmeticscanada
Production Company: Of Sorts® @sortofastudio
Director / DOP (Cinema + Handycam) / Photographer: Teaunna Gray @teaunnagray
Producer: Hannah Kaye
1st AC: @theandouz
Digitech: @wllcx
Lighting Tech: @warren.photo
Grip: @asgutierrezz
Editor: @steventsinokas — @birthdayedit
Makeup: @caylabliss
Makeup Assistant: @tinageee
Hair: @kirstenvictoriaklontz — @p1magency
Styling: @lebanosmani — @p1magency
Wardrobe: @fitzroyrentals
Art Director: @mttthw
BTS: @melody.mago, @itsrund, @mttthw
Models: @siennafl, @ladann__, @klaudialennerling — @elitetoronto